Books Are My Bag is a UK campaign to celebrate bookshops. For many people, bookshops conjure fond images of book readings, in-store cafes and delight at the discovery of a new author. In fact, 56% of all book buying decisions are made by bookshop customers, and high street bookshops (both chains and independents) still account for almost 40% of books bought by consumers! Yet, many high street bookshops are under threat, especially from online retailers.
I suppose these bags are good reminders to people to buy more books. After all – orange is the most impulsive colour! However, there are certainly more stylish solutions out there if you want to show off your inner bookworm.